African Unity Life Wireframes and Web Design

African Unity Life User Interface Design

Wireframes and user interface design for a South African insurance provider with affordable products and services for the lower and middle income market segments.

Overview

African Unity Life, also known as AUL, contracted Rogerwilco to build them a fresh new website for their insurance products. As their target market is lower and middle income clients they needed a web design that is geared towards this audience with clear journeys and messaging.

  • Year: 2017
  • Agency: Rogerwilco
  • Scope: Wireframes and UI Design
  • Tools: Illustrator, Balsamiq, Photoshop

Challenge

My initial task was to work out a site structure that defines how every page is internally linked to other, as well as come up with low fidelity wireframes. Once these were approved by client I could move onto the user interface designs that follows their brand CI.

African Unity Life Wireframes and Web Design
African Unity Life Wireframes and Web Design
African Unity Life Wireframes and Web Design

Design

AUL has various products and I wanted the user to be able to distinguish between them visually on the website without too much reading. So, I assigned their secondary brand colours to each product respectively and display them clearly on the landing page as colour bars. This worked well and I continued to incorporate these colours onto their respective product specific pages.

African Unity Life Wireframes and Web Design
African Unity Life Wireframes and Web Design

Design

I continued on the trend of using clear visual cues and designed various content types, such as videos, articles, events and image galleries, as different card layouts, although they are of a similar component.

African Unity Life Wireframes and Web Design